Sunday, April 6, 2014

Google Analytics Academy review

I have been studying and completing the FREE online tutorial for GA fundamental over the weekend. 

It is a very useful course to understand how analytics and data is used in digital to achieve business objectives. 

This course also made me aware of how various departments in digital companies contribute towards business objectives. For instance, social have to work with IT programming team to make accurate data collection possible. Marketing and management team have to work with social team to identify business objectives and ways to achieve them through digital. 

The course provides detailed explanation as well as good hands on examples where by we can put into practice what we've learnt. It will take up to 4 hours or more to complete the course depending on your familiarity with digital. 

[*rating 9/10]

That'll be all for now, till next time, cheers!

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